INFLUENCE OF MASS MEDIA ON CULTURE

Section: Articles Published Date: 2024-01-27 Pages: 61-65 Views: 0 Downloads: 0

Authors

  • Pardayev Sirojiddin Assistant at The Department of Uzbek Language and Literature at The Uzbek-Finnish Pedagogical Institute, Uzbekistan
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Abstract

This article argues that media coverage, news, entertainment, and advertising are preferentially based on classical, gender, racial falsification or distortion of facts and social segmentation. At the same time, it was mentioned that entertainment programs, especially, are heavily watered with cultural falsification and stamps, and their target audience is mainly young people. These media representations influence political views, shape or change cultural patterns, create or offer dates and icons for worship, influence social orders, and influence relationships between social institutions. change is discussed in this article.

Keywords

Conversation, communication, communication system