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Current Research Journal of Philological Sciences

Peer Reviewed | Open Access | E-ISSN: 2767-3758
Published Article

SYNTHESIS OF NEUROMARKETING WITH MARKETING: PRINCIPLES AND TRENDS

SYNTHESIS OF NEUROMARKETING WITH MARKETING: PRINCIPLES AND TRENDS

Authors

  • Abduraximova Muxabbat Rustam qizi
    Teacher of the University of Journalism and Mass Communications of Uzbekistan

DOI:

https://doi.org/10.37547/philological-crjps-05-08-03

Keywords:

Neuromarketing Consumer Behavior Marketing Strategies

Abstract

The integration of neuromarketing with traditional marketing strategies has emerged as a dynamic and innovative approach in understanding consumer behavior. This article explores the synthesis of neuromarketing with conventional marketing principles, highlighting the underlying mechanisms, key principles, and emerging trends. The discussion delves into how this synthesis can enhance marketing effectiveness by providing deeper insights into consumer preferences and decision-making processes.

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References

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