SYNTHESIS OF NEUROMARKETING WITH MARKETING: PRINCIPLES AND TRENDS
Abstract
The integration of neuromarketing with traditional marketing strategies has emerged as a dynamic and innovative approach in understanding consumer behavior. This article explores the synthesis of neuromarketing with conventional marketing principles, highlighting the underlying mechanisms, key principles, and emerging trends. The discussion delves into how this synthesis can enhance marketing effectiveness by providing deeper insights into consumer preferences and decision-making processes.
Keywords
Neuromarketing, Consumer Behavior, Marketing StrategiesHow to Cite
References
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