FOSTERING SUSTAINABILITY: THE ROLE OF WOMEN ENTREPRENEURSHIP, MEDIA ACCESS, AND GLOBALIZATION IN PAKISTAN'S ECONOMIC DEVELOPMENT
Abstract
This research paper investigates the interplay of women entrepreneurship, media access, and globalization in contributing to sustainable economic development in Pakistan. Women's participation in entrepreneurship has been recognized as a critical driver of economic growth and social empowerment. The study explores the opportunities and challenges faced by women entrepreneurs in Pakistan, particularly in light of their access to media and the influence of globalization. By examining the impact of media representation and global economic trends, the research aims to identify strategies for fostering sustainability and gender equality in Pakistan's economic development. The findings will provide valuable insights for policymakers, business leaders, and development agencies seeking to promote inclusive and sustainable economic growth in the country.
Keywords
Women entrepreneurship, Media access, GlobalizationHow to Cite
References
Balgamwala M. ,Gazdar H. and Bux H. Mallah(2014),Synergy or Trade-off between Agricultural Growth and Nutrition: Women's Work and Care, LANSA Working paper series, Vol. 2014
2. Begum R. and Yasmeen G. (2011), Contribution of Pakistani Women in Agriculture: Productivity and Constraints, Sarhad Journal of Agriculture, Vol.27, No.4
3. Bosma, N. (2013). The Global Entrepreneurship Monitor (GEM) and its impact on entrepreneurship research.Foundations and Trends® in Entrepreneurship,9(2), 143-248.
4. Botha, M. Nieman, G. &Van, V. J. (2008). Measuring the effectiveness of the women entrepreneurship programmes as a training intervention on potential start-up and es-tablished women entrepreneurs in South Africa. South African Journal of Economic and Management Sciences, 10(2), 163-183
5. Brush C., Carter N., Gatewood, E. Greece, P. & Hart, M. (2006). Growth Oriented Women Entrepreneurs and their Businesses: A Global Research Perspective, Edward Elgar Publishing.
6. Brush, C. G. (1992). Research on Women Business Owners: Past Trends, A New Perspective & Future Direction. Entrepreneurship Theory and Practice.vol 16, 5-30.
7. Brusha, G. C., & Cooper. Y. S. (2012). Female entrepreneurship and economic devel-opment: An international perspective. Entrepreneurship & Regional Development, 24 (1/2), 1-6.
8. Buttner, E. H., & Moore, D. P. (1997). Women's organizational exodus to entrepre-neurship: self-reported motivations and correlates with success. Journal of small busi-ness management, 35(1), 34-46.
9. Curli, B. (2002). Women Enterpreneurs and Italian Industrialisation: Conjectures and Avenues for Research. Enterprise and Society, 3, 634-656
