From Local to Global: Women’s Economic Empowerment Through Media in Pakistan

Abstract

This paper explores the role of media in fostering women’s economic empowerment in Pakistan within the broader context of globalization. Media access has become a crucial catalyst for challenging traditional gender roles, providing women with platforms to amplify their voices, enhance their skills, and access global markets. By examining case studies, policy interventions, and media-driven entrepreneurial success stories, this study highlights how women-led growth is reshaping Pakistan’s economic landscape. Furthermore, it analyzes the barriers women face, such as digital inequality, cultural norms, and limited access to resources, while proposing strategies to bridge these gaps. The paper underscores the transformative power of media as a tool for inclusive economic growth, advocating for policy reforms and collaborative efforts to harness its full potential.