FLIPPING THE SCRIPT: EVOLVING LANGUAGE IN ONLINE MEDIA HEADLINES
Abstract
This study examines the phenomenon of altered phrasing in online media headlines, exploring how digital platforms have transformed traditional language conventions. Through a qualitative analysis of headline texts from various online publications, this research illuminates the shifting trends in language usage and the factors driving these changes. Drawing on linguistic theories and digital communication studies, the study identifies key patterns and strategies employed by online media outlets to capture audience attention, convey information, and convey tone effectively. The findings underscore the dynamic nature of language evolution in the digital age and its implications for communication practices in online media.
Keywords
Online media, headlines, language evolutionHow to Cite
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License
Copyright (c) 2024 Faddey Morozov
This work is licensed under a Creative Commons Attribution 4.0 International License.
