THE HISTORY OF ADVERTISING AND THE STAGES OF ITS DEVELOPMENT
Abstract
In modern advertising, appealing to its literary, cultural and historical traditions plays an important role in attracting the target audience. Therefore, considering the history of advertising, we can see that the idea of its creation dates back to ancient times. The history of advertising development is closely related to the development of human society and its economic life and includes several stages of development. Each of them has its own characteristics. It is very difficult to determine exactly when the advertisement appeared. Theorists, studying advertising from a scientific point of view, associate its history with various events.
Keywords
Interpretation, text, advertising, remarkHow to Cite
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