Researchers have always noted that there are stylistic features of political texts that would always see them as being effective tools in appealing and manipulating the audience.stic features. All these texts use tropes such as metaphor, reinforcement, parallelism, and appeal to emotion to convey messages with certain communication purposes. Such devices help politicians to work with emotions, to explain some ideas and to link themselves and their opinions with the society, so their information is considered and effective. When focusing on the stylistic and rhetorical features of political speeches we learn more about how language can be used to influence, mobilize and construct the world out there. In this article the necessity and function of such techniques in political discourse will be explained and illustrated.

Alliteration, euphemism, parallelism

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Hillary Clinton's Speech, Democratic National Convention, 2016.